After becoming a trusted name in sports, Sportkhabar branched out into esports, given how esports had developed into a serious and competitive industry of its own. The next step in our evolution was covering gaming and esports at par with other traditional sports.
Once we got into esports and gaming, it didn’t take us long to realize that our audience sees sports – both traditional and new age esports – as a part of the larger pop culture universe. We saw it as a unified ecosystem where the lines between sports stars and movie stars, between streamers and digital influencers and between TV shows and games are blurred, to the point where it is difficult to say where one ends and another starts.
Sportkhabar has steadily expanded its scope over the years, while also broadening its audience demographic. Today, Sportkhabar offers a wide range of content across a variety of fields – from exclusive stories and current events coverage to expert analyses and behind-the-scenes reporting.
In addition to serving over 100 million fans every month on its platform, Sportkhabar is regularly referenced by reputed third-party sources, which indicates its influence and relevance in the global media landscape. Sportkhabar has also diversified into video content, and its social media presence has only grown with time – right now it is followed by over 25 million fans across the major social media platforms.
Sportkhabar has a rigorous editorial process, with multiple checks and balances at every stage. The team is committed to journalistic integrity and to providing accurate, unbiased, and engaging content to the audience.
Sportkhabar is driven by a talented global team of over 650 journalists and editors. That includes experts such as Anoop Rajbhar, and Manisha Rajbhar who add unique insights to the platform’s content.